- In under 100 days, deliver an Android application to the Google Play Store
- Create a novel engagement model with opportunties to direct traffic back to the company’s primary money making application
Brainstorming & Ideation
Prior to user research, I needed to generate project ideas. A brainstorming session with structured activities spurred creative thinking:
One Handed Paper Airplanes
Make a paper airplane using only one hand. It’s a fun way to get started and break people out of their shell.
Write down as many assumptions as you have about your product. Then, flip those assumptions by listing out the opposite.
Take the flipped assumptions and rate each on a one-to-seven scale as potential products using the the NUF scale (New, Useful, Feasible).
I built mental model of users attitudes about vehicle care and evaulated their top concerns as car owners.
12 users participated in semi-structured user interviews from three distinct groups:
- Owned their first car for less than one year
- Owned vehicles for two to five years
- Owned vehicles for more than five years
I created two personas at opposite ends of the car knowledge spectrum.
I used insights from customer interviews to split vehicle care into a score-based model that could be updated by completing tasks and challenges. The breakdown included:
- Vehicle usage metrics
- An overarching “health” score
- Tracking reminders to achieve maintenance milestones
- Insights and statistics about driver behavior in the US
- Maintenance logs
- Trip history