Android App Design

Designing new engagement models

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Overview

Project Directive

In under 100 days, deliver an Android application to the Google Play Store
Create a novel engagement model with opportunties to direct traffic back to the company’s primary money making application

My Role

UX research

Usability testing

Guide feature direction

Prototype, wireframe, design task flows

Phase 1

Brainstorming & Ideation

Prior to user research, I needed to generate project ideas. A brainstorming session with structured activities spurred creative thinking:

Activities

One Handed Paper Airplanes

Duration

10 Minutes

Desciption

Make a paper airplane using only one hand. It’s a fun way to get started and break people out of their shell.

Flip Assumptions

Duration

20 Minutes

Desciption

Write down as many assumptions as you have about your product. Then, flip those assumptions by listing out the opposite.

Affinity Diagram

Duration

30 Minutes

Desciption

Take the flipped assumptions and rate each on a one-to-seven scale as potential products using the the NUF scale (New, Useful, Feasible).

Key Discoveries

Vehicle care provided the ideal opportunity to link between new and existing products in the ecosystem.

Phase 2

Customer Interviews

I built mental model of users attitudes about vehicle care and evaulated their top concerns as car owners.

12 users participated in semi-structured user interviews from three distinct groups:

Owned their first car for less than one year
Owned vehicles for two to five years
Owned vehicles for more than five years

Interview Questions

What stands out to you about driving off the lot with your new car?

What do you know now that you wish you knew before you bought your car?

What resources have you used to help you deal with issues that have come up with your car?

Have their been any situations where you’ve felt overwhelmed or underprepared?

Interview Takeaways

Car owners across groups have a range of vehicle knowledge (high, medium, low) and varying degrees of willingness to work on their own cars.

Electronic manuals are more helpful to new car owners while experienced car owners feel equally comfortable using either an electronic or glove box manual.

People feel very attached to their vehicles across all participant groups.

Phase 3

Generate Personas

I created two personas at opposite ends of the car knowledge spectrum.

Phase 4

Interaction Design

I used insights from customer interviews to split vehicle care into a score-based model that could be updated by completing tasks and challenges. The breakdown included: