Project Directive

  • In under 100 days, deliver an Android application to the Google Play Store
  • Create a novel engagement model with opportunties to direct traffic back to the company’s primary money making application

My Role

UX research
Usability testing
Guide feature direction
Prototype, wireframe, design task flows

Phase 1

Brainstorming & Ideation

Prior to user research, I needed to generate project ideas. A brainstorming session with structured activities spurred creative thinking:


One Handed Paper Airplanes


10 Minutes


Make a paper airplane using only one hand. It’s a fun way to get started and break people out of their shell.

Flip Assumptions


20 Minutes


Write down as many assumptions as you have about your product. Then, flip those assumptions by listing out the opposite.

Affinity Diagram


30 Minutes


Take the flipped assumptions and rate each on a one-to-seven scale as potential products using the the NUF scale (New, Useful, Feasible).

Key Discoveries

Vehicle care provided the ideal opportunity to link between new and existing products in the ecosystem.

Phase 2

Customer Interviews

I built mental model of users attitudes about vehicle care and evaulated their top concerns as car owners.

12 users participated in semi-structured user interviews from three distinct groups:

  1. Owned their first car for less than one year
  2. Owned vehicles for two to five years
  3. Owned vehicles for more than five years

Interview Questions

What stands out to you about driving off the lot with your new car?
What do you know now that you wish you knew before you bought your car?
What resources have you used to help you deal with issues that have come up with your car?
Have their been any situations where you’ve felt overwhelmed or underprepared?

Interview Takeaways

Car owners across groups have a range of vehicle knowledge (high, medium, low) and varying degrees of willingness to work on their own cars.
Electronic manuals are more helpful to new car owners while experienced car owners feel equally comfortable using either an electronic or glove box manual.
People feel very attached to their vehicles across all participant groups.

Phase 3

Generate Personas

I created two personas at opposite ends of the car knowledge spectrum.

Phase 4

Interaction Design

I used insights from customer interviews to split vehicle care into a score-based model that could be updated by completing tasks and challenges. The breakdown included:

  • Vehicle usage metrics
  • An overarching “health” score
  • Tracking reminders to achieve maintenance milestones
  • Insights and statistics about driver behavior in the US
  • Maintenance logs
  • Trip history

Final Designs

Key Features

Engaging 8-bit style UI supported gamification
Content supported persona’s maintenance goals
Variety of personalization options
Familiar Material Design navigation patterns


Over 5000 app downloads
App users enrolled in a company sponsored research program
Interaction pattern supported the implementation of more vehicle-based engagement models