Bridging the gap between executive strategy and tactical execution to deliver scalable, high-impact product experiences.
Seamlessly embedding intelligent features into core workflows to augment human capabilities, reduce friction, and drive measurable efficiency.
Architecting token-based design system for multi-product ecosystems with variable-driven Figma components that accelerate feature velocity.
Bridging design and development through React component creation to guarantee absolute design-to-dev parity.
Driving qualitative and quantitative research to define user personas and translate data into actionable feature development.
Crafting seamless, end-to-end user journeys that solve complex problems across multi-product ecosystems.
Prioritizing product roadmaps and feature releases to maximize incremental value and long-term business impact.
Leveraging Human Factors methodologies to understand user behavior, minimize errors, and reduce friction in complex technical environments.
Facilitating workshops and design sprints to unify product managers, engineers, and stakeholders around a shared vision.
Streamlining workflows, establishing UX management protocols, and optimizing the handover process from design to development.
My foundation in Human Factors and Applied Cognition provided the rigorous research methods to understand how people actually think and behave. Over the last decade, I’ve lead end-to-end product design, architected robust design systems, and driven UX strategy.
