David Hawkins | Product Design

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Design Leadership · UX

What It Really Means to Be a Senior IC in Product Design Today

If you’ve been in the product design space for any meaningful length of time, you’ve watched the landscape shift dramatically. A decade ago, the value of an Individual Contributor (IC)…

Design Leadership · UX

Product Design Is Really About Reducing Risk

When most people outside of our discipline look at product design, they see the final layer of polish. They see the intuitive interfaces, the crisp typography, and the seamless user…

Design Leadership · UX

Design as a Multiplier: How UX Drives Technical Velocity Across Engineering and Product

When Design is integrated deeply into the product lifecycle, it stops being a decorative layer and becomes a force multiplier. Good UX isn’t just about how a product looks; it’s…

UX

Five Ways I’ve Accelerated My Design Process with AI

As designers, we often hear that AI is here to replace us. I take a different view: AI is here to remove the friction between the idea in my head…

Design Leadership

Becoming a Feature Owner: Lessons From Leading High-Visibility Initiatives

As a Director of Product Design, I am admittedly biased, but I believe high-visibility initiatives start with Product and Design. While engineering or sales might trigger strategic moves, the product…

Design Leadership

Design Leadership for Startups: Building Trust, Clarity, and Velocity in Lean Teams

Operating as a design team of one is the ultimate test of a design leader. You’re granted the creative freedom to establish patterns and interaction standards as you see the…

Design Leadership

Creating a Culture of Design Excellence in Cross-Functional Teams

In the world of product development, design excellence is often mistaken for the final coat of paint, like the gradients, the drop shadows, and the typography. While beautiful UIs are…

UX

Deliverables from a Growing UX Team

When I started at Logi in the summer of 2021, the product needed significant help from the UX team. Since that time, the team has added two new UX designers…

UX

Add UX Reviews into Sprints

Application teams work to differentiate themselves from their competitors by introducing UI embellishments into their products. The wow factor from a stunning UI can lead to positive brand impressions, which…

UX

Effectively Moderate Usability Tests

Usability testing, whether remote or in-person, requires researchers to observe and converse with users. From those users interactions, you’ll build a qualitative dataset that can be used to analyze your…

UX

Create Usability Test Templates

Why Templates UI design relies heavily on reusable patterns. Workflows with form controls, inputs, and buttons should have a repeating structure so users learn to interact efficiently. UX research is…

UX

How to Set up Usability Tests

You are not your user. Despite your tenure, subject-matter expertise, and past success implementing new features, you are not your user. You might think you’re very similar to your user….